Reading on the go can be a great experience but sometimes it is also nice to be read to. For those that long for that experience Playaway had launched an all-in-one audiobook. For those not familiar with Playaway it is a new way of enjoying your favorite books by listening either while commuting or while in your car. Although it was pretty easy to navigate they decided that it needed a makeover and have most recently have redesigned the product allowing consumers new improved features to enhance their listening experience.
The updates include the “LIGHT” launch campaign which helps the listener access content day and night, regardless of the level of light in their environment and surroundings. The newly designed screen also provides useful listener information including a book progress bar, chapter status and a battery life indicator.
The buttons have also received an upgrade making them more easily recognizable by touch and the main buttons are reserved for singular functionality. These key changes help for the mobile customer who needs to navigate without visual interaction, especially in cases when the listener is driving.
Some of the features that have been left in place are the wedge shape of Playaway, High Definition audio, a universal auxiliary jack, five narration speeds, and automatic bookmarking, making the switch over a simple process.
“This is an important time in the evolution of the Playaway brand and a great opportunity to improve the user experience for both librarians and patrons,” Nancy Stickney, VP, Playaway Products Group has said. “Playaway LIGHT takes what already is the best way to listen to an audiobook, unplugged and uninterrupted, and makes it even better.”
With the summer coming one click at (my.playaway.com), and you too can bask in the sun while being treated to your favorite beach read.