Michael Hyatt the former Chairman and CEO of Thomas Nelson Publishers published the New York Times bestseller, Platform: Get Noticed in a Noisy World (Thomas Nelson) on 05.22.12. While this book acts as a hand guide to walk anyone that is looking to establish a platform, all can certainly glean some tools from the golden nuggets that he clearly shared.
Who is the book for? This book is certainly including but not limited to:
- Public Speakers
- Bloggers
- Recording Artists
- Politicians
- Business Owners
- Entrepreneurs
- Sales People
- Pastors
- Brand Managers
The 60 chapters inside of the 5 sections, include everything you can think of about establish and getting the word out on your platform. While Hyatt took the time to share the products that he uses personally, he even offered suggestions of many that are no costs. Some of the chapters that cover this information are:
- Create a Compelling Product
- Exceed Market Expectations
- Don't Settle for Less than Great
- Give Your Product a Memorable Name
- Accept Personal Responsibility
- Define Your Platform Goals
- Create an Elevator Pitch
- Set Up Your Branding Tools
- Get a Great Head Shot
- Develop an Online Media Kit
- Focus Your Efforts Online
- Start a Blog (or Restart One)
- Create the Content Yourself
- Write Posts Faster
- Protect Your Intellectual Property
- Avoid Common Blogging Mistakes
- Create a Better About Page
- Generate More blog Traffic
- Give Stuff Away
- Understand Twitter Basics
- Don't Write Off Twitter!
- Use Twitter to Promote Your Product
- Set Up a Facebook Fan Page
- Employ Consistent Branding
- Be Prepared for Traditional Media
- Get More Blog Comments
- Monitor Your Brand
- Monetize Your Blog
- Post Ideas for Novelists
Excellent information! If you are serious, then you must absorb.
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