Whether you are a one-person operation or a vast corporation (or any business operation that falls between the two), you need to plan your internet marketing process to reap the benefits of your marketing efforts. A large business can put in place elaborate and sophisticated marketing tools and a large dream team available to make it happen. As an entrepreneur operating solo or with a small team, you probably do not have the resources to analyze the global market and generate a report telling you exactly where your business is, where the competitors are, what they are doing, what you need to do, how to do it, and how much it will cost for how long.
However, just because it sounds intimidating does not mean that you give up without further thought. You don’t need an army of marketing gurus in order to plan your internet marketing process. All you need is a little common sense and business acumen, both of which can be acquired through education, training, and experience.
If you are new to the whole Internet marketing game a good way to start is to do what is known as "micro level planning". It is a good way to know exactly where you are and where you wish to go from here. Here is how to plan your internet marketing process using micro planning.
Begin by asking yourself a simple question: Why are you marketing on the Internet? Is it to establish yourself as an expert, to increase sales, just to build a community, or all three? Write down how much of your marketing efforts would be online and how much time you intend to spend on online marketing tasks.
There are many strategies to help you plan your internet marketing process. Make a checklist of the ones that you would like to use including but not limited to Social Media such as Facebook, Twitter, LinkedIn and Google+, Forums, eBooks, Newsletters, Contests, Banners, Articles, and Video Marketing.
What type of analysis will your marketing be subjected to? What is the return on investment that you expect and how are you going to monitor it? What is your annual internet marketing budget and how will this be divided among the various marketing strategies that you have selected?
Timelines are equally important because they help you to set milestones. Without timelines you are in constant danger or falling behind or getting confused within your plan for Internet marketing. Keep a strict note for dates and time all projects.
In the end it all comes back to Plan Your Work and Work Your Plan. Set up a solid plan that includes actionable steps to accomplish your goals and then JUST DO IT!