Pizza Hut has chosen a new ad agency after roughly four months of deliberations between a handful of major agencies. Pizza Hut settled with The Martin Agency, according to AdWeek. Chief marketing officer Brian Niccol characterized the company as having an "insights-led approach" that could help turn the ailing brand around.
'Throughout this process we've been impressed with the creativity and insights-led approach that The Martin Agency embodies,' said Pizza Hut chief marketing officer Brian Niccol, in a statement.
'The Martin Agency team understands our business, knows our customers and realizes the unique opportunity before us. I'm energized by the exciting changes that are in store for our brand.'
The winner succeeds Omnicom Group's BBDO, which had handled the brand since 1987.
Interpublic Group's Gotham was the other final agency in the runnings, pared down from the original five finalists.