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Pitti Uomo launch Florence, Hometown of Fashion in June 17-20

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Pitti Uomo announces "Florence, Hometown of Fashion" for Pitti Uomo's 86 edition, which will be held from June 17 to 20. For the first time, the five large brands born in Florence will participate in Pitti Uomo: Salvatore Ferragamo, Gucci, Roberto Cavalli, Ermanno Scervino and Emilio Pucci.

This project was championed by Stefano Ricci, founder of the eponymous luxury brand and president of the Florence Center for Italian fashion (CFMI), The program offers many initiatives and projects, evening parties, exhibitions, concerts and installations, all promoted by an extensive communications campaign.

Pitti Uomo is the largest investment of this agency this year and is supported by the city of Florence, this initiative aims to give greater visibility to Italian fashion and the Italian government is, in fact, putting up 1.5 million euros for this project.

Among the topic table for discussions free trade with the United States.

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