Zaznu. Remember this name. One of the fastest growing companies in Brasil, which even landed an article in the prestigious Exame magazine in Brazil (in Portuguese), Zaznu was the first in the ridesharing market in Rio de Janeiro, transforming forever the riding habits of its resident.
Yonathan Yuri Faber, Zaznu’s CEO and founder, natural from Rio, was living in San Francisco when Lyft started the transformation of its market. Inspired by this very successful startup, he decided to create similar service in Rio. Zaznu adopts the system of voluntary contribution, which costs 20% less than a cab ride. For example, from Cinelândia (downtown) to Copacabana, the cost is R$ 16.08, while a cab ride would cost R$20.10. Sweet.
Despite some initial controversy and protests from the cab drivers, the service was fully utilized during the World Cup, past June-July, and the tendency of its market is growth, growth, growth, in a city with chronic transportation problems since always. Zaznu charges 20% less than a cab ride. For example, from Cinelândia (downtown) to Copacabana, the cost is R$ 16.08, while a cab ride would cost R$20.10. More yet, the safety implied in the driver’s background check is the cherry on top for this service to succeed.
Zaznu quickly expanded to five other cities in Brazil: São Paulo, Brasília, Curitiba, Belo Horizonte and Porto Alegre and is going international, getting ready for the launch in Argentina and Chile. It is a question of time to expand to other South American countries. Venture capitalists, get ready!
Check it out: http://zaznu.co/
See the video (in Portuguese): http://vimeo.com/101950806#login