Pinterest acquired Punchfork for an undisclosed amount of money on Thursday.
Launched in 2011, Punchfork is a discovery network for food aficionados. The site uses social interactions to measure the popularity of recipes shared on social media platforms like Facebook, Twitter and Pinterest.
“Punchfork shows the latest posts from food blogs and recipe sites in one unified place. New recipes appear on our site usually just minutes after they're published.” (Source: Punchfork)
While support will continue running for a little while, the acquisition means the end of the entire site, API and mobile apps:
“We believe that a unified destination benefits our users in the long run, and the Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” says (http://punchfork.com/pinterest) Punchfork Founder and CEO Jeff Miller on the official blog of the company.
Miller is a software developer and angel investor. Before starting Punchfork, he was a quantitative hedge fund trader for ten years in New York and Tokyo. He is now joining the Pinterest engineering team.
“To cooking aficionados, Pinterest needs no introduction,” he adds. “It stands as one of the fastest growing online services in history, and millions of people use it to find recipes every day. Pinterest is often described as a platform for inspiration, and we feel this aligns perfectly with the goals of Punchfork. We couldn't be more thrilled to join forces with the Pinterest team in San Francisco.”
What do you think this acquisition means for Pinterest?