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Pinterest launching 'Promoted Pins' soon

Pinterest launching promoted pins.
Pinterest launching promoted pins.
Photo by Astrid Stawiarz

Pinterest will be rolling out ad placements on their digital scrapbook website. They are preparing to launch the ad sales in the second quarter of 2014. Pinterest is going to change the game for online ads outside the familiar “click here” and “buy now.” Their plan is to make artful ads that people actually love.

The new online advertising option will be begin with a group of select marketers. These marketers will be the first to pay for the “promoted pins.” Normally, a user will “pin” or copy professional photographs that have collected from somewhere on the Internet. They take those photos and post them to their personal Pinterest account.

The earlier copies of the Pinterest ads were similar to other images posted to the site. The only difference was these photos were labeled “promoted pins” at the bottom of the image. The company has not yet confirmed the timing, cost or details of the actual ads yet. They also have not revealed who the first marketers will be.

According to The Wallstreet Journal, a few advertisers have already quietly tried out the promoted pins. Those advertisers are:

  • Wayfair
  • Four Seasons
  • Unilever’s TRESemme
  • Hellmann’s brands

Do you think the new advertising model can help or hurt Pinterest? Pinterest's pegged value is $3.8 billion, but they have not generated any real revenue to date.

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