The visual discovery tool, Pinterest, turned four in March 2014. The strong performance and the development of the platform has been nothing short of spectacular. A new infographic published Tuesday by Visual.ly examined the timeline for the social network along with key some facts or figures for the young company.
Pinterest has a very powerful, visually appealing website that has attracted a large number of users across the globe. According to the visual graphic, the social platform has 70 million users to date. Its content can be easily shared on dominant social networking websites like Facebook and Twitter for greater engagement and referral traffic.
In addition, for 20 percent of users with active accounts on Facebook logon daily on Pinterest. Why? The content is engaging because its mostly images with a simple interface that is very intuitive to use.
A side-by-side comparison of Facebook, Pinterest and Twitter for the number of content shared by visitors to other websites from Pinterest is undeniably growing. Facebook because of a huge user base, healthy financials and a strong social commerce presence remains the top performer. Nevertheless, Pinterest referrals was 1.05 as of Feb. 2012 above Twitter’s 0.82 in the same period.
Revenue gains from social media transactions are favoring the young superstar social networking company. From the second quarter of 2011 the growth went from 1 percent to 17 percent as of the first quarter of 2012. Not as high as Facebook’s 82 percent revenue quarter performance in 2012, but happened to dwarf Twitter’s one percent in the same year.
So if you have not caught on to Pinterest sensation its never too late sign up. Unlike other platforms success is more about creating engagement than accumulating followers. Four things to apply on Pinterest: constantly repin on other’s people pin, keep liking other people’s pin, comment on other pins and always remember to thank people.