The Internet Research Marketing Company, comScore, released the latest top ranking websites for Dec. 2012. In its findings revealed the pinboard-style photo sharing service continued to surge , and consolidated to the 42nd position in the United States.
Considering the fierce competition in the world of social networking-along with the rate of start-ups-Pinterest in a few years has amassed popularity. The use of pictures with a simple interface has redefined the practices of social networking online.
Previously the site back in October, 2012 managed to breakthrough the top 50 websites just in its second year. Predominantly the user base is overwhelming used by women, which is one of the few instances gender differences exists in social media.
“Google Sites ranked as the #1 property in December with 191 million visitors, followed by Yahoo! Sites with 185 million, Microsoft Sites with 169 million and Facebook.com with 150 million. Holiday shoppers nudged Apple Inc into the top 10 with nearly 84 million visitors. Netflix.com and Pinterest.com each jumped 8 positions in the ranking to #40 and #42, respectively,” according to comScore.
Pinterest best practices for successFor Pinterest best practices there is really various forms of strategies to put in place. As always keeping the information engaging, professional and relevant is always a good place to start.
The latest infographic by Visual.ly explains in great detail what are the ten steps, which will be summarized below.
Plan: Create content that is tailored or catered to your target audience. As the infographic strongly suggests avoid the “me syndrome”. Pinterest has set itself apart from the traditional formula.
Set Goals: As a user, company, business, agency or any other entity define clearly your goal. Do choose from three separate goals: increase brand awareness, achieve 25 percent traffic originating from the social platform, or utilize it for tracking or reporting.
Align: With any brand you are going to represent, ensure you choose timely and popular topics to generate meaningful interactions.
Optimize: Do dedicate a comprehensive Search Engine Optimization (SEO) strategy and use relevant keywords that Google will identify. Let’s not forget Facebook’s Graph Search has changed the game a bit so look for current guides on what are the best practices in this arena.
Engage: After learning how to Pin, Repin, Like or comment be socially transparent online and be organic as possible with your content.
Organize: When creating your boards choose original, inventive and engaging names that fit your brand. Since each board can have a preset image choose one that is appealing to the eye online.
Diversify: Over time as you attract users evolve your strategy to appeal a great audience. Create a reasonable amount of boards, but don’t abuse the privilege of Pinterest simple interface. After all its pictures that drive the interaction, and not the amount of followers.
Integrate: Integration to your product or service has to be easy to find and share. Use the “Pin It” button for you social sharing capabilities.
Evaluate: After a period of time look to quantify the results. Are you generating Likes? Are the images getting Repined? Is Pinterest driving traffic to your website? As far as what is the best time frame to use to measure results all depends on the length of time and is the initial strategy working.
Enjoy: Anything you do online have fun with it, be social, be original, and have a clear goal from the onset. Take advantage of the powerful influence of Pinterest’s driving force: images.