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Pinterest CEO: Ben Silbermann on the future of company

Pinterest CEO: Ben Silbermann on the future of company
Photo by Steve Jennings/Getty Images for The Crunchies

According to Pinterest CEO Ben Silbermann, the company is now valued at $2.5 billion but has yet to turn a profit. The company's future is in helping users discover what they are looking for more broadly that Google currently can. In a May 30, 2013 report by Fortune, Silbermann attempts to shed some light on this.

"'The problem of how you discover things is a really tough one. Problems like, 'What should my living room look like?' That's at the heart of our interests right now.'"

The key is finding what you are looking for and additional but related items that you were unaware of as well. Through the use of “pinboards” its users can help to find, present, and curate items to share with the Pinterest community. A “pinboard” can also be set up to allow multiple users to contribute to it.

Since Pinterest is organized around photos of real world items, retailers love it. They also love all of the referral traffic that they are receiving from it, which they can then monetize.

"In the past year, Pinterest has jumped 82% to 54 million users. Thanks to a recent $200 million round of funding, it has been valued at $2.5 billion. And it is one of the largest sources of referral traffic on the web."

Pinterest is a popular photo sharing website which allows users to organize their images on pinboards. Pinterest launched in 2010 and is a top 50 ranked website for traffic by Alexa. It is also a top 10 social network based upon number of users. Silbermann is a co-founder and CEO of the company.

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