Kathy Groob wants to see more women in elective office -- nationally, and certainly in her home state, Kentucky, which ranks 41st in the U.S. for women in elective office -- and she's doing her part to make that happen.
In 2009, Groob founded ElectWomen Magazine, a women's political blog/website dedicated to electing women to public office. This month she amps up her effort to see more women run for elective office -- and win -- with her new book, PINK POLITICS -- The Woman's Practical Guide to Winning Elections.
PINK POLITICS gets to the marrow of running a campaign with an in-the-trenches account of running for political office drawn from Groobs own experiences as well as those of the women candidates, elected officials and political experts she interviewed for the book. It provides the kind of resources that Groob says she wished she had when she first ran for office, delivering wise and practical counsel to women who are either considering a bid for office or have already kicked off their candidacy.
"Women candidates can win but the learning curve is steep," says Groob. They need to know what to expect and how to be great candidates. I wish I had more resources for women when I first ran for office. This book gives women the lessons and advice they need to be strong and to win."
Siobhan "Sam" Bennett, President and CEO of The Women's Campaign Fund and She Should Run, says PINK POLITICS is a "must read" for female candidates.
"Research shows women hesitate to run because they don't feel qualified," says Bennett. "This book gives them the practical 'nuts and bolts' information needed to overcome those concerns, run and WIN!"
Delivering pertinent, on-the-ground campaign stories, advice, and strategies, PINK POLITICS addresses the touchy issues that concern many women before they decide whether or not to run for office.
"The big surprise for many women candidates is that there is not always a strong political party organization to take care of your campaign needs," says Groob. "You need to be prepared to do much of the work yourself."
Groob, a 30-year businesswoman and executive, was elected to her hometown city council twice before running for the Kentucky Senate. She is a tireless advocate for women. In addition to publishing ElectWomen Magazine, Groob is a founding board member of The Women's Network, and co-founder of Emerge Kentucky, a women's candidate training program. She resides in Covington, Kentucky where she and her husband Jeff provide political consulting and training through their business, November Strategies. They have three adult children and a new puppy named Buddy.
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