The Milwaukee-area Piggly Wiggly stores (owned by Lena’s Foods), have switched their weekly sales to a Wednesday-through-Tuesday cycle. This puts them on the same weekly sales schedule as Aldi stores and the Balistreri-owned Sendik’s stores, which also end their weekly sales on Tuesday, and start the next week’s sales on Wednesday.
Pick’n Save stores continue to run their sales on a Thursday-through-Wednesday cycle, with some exceptions for holiday weeks (like those of Thanksgiving, Christmas, and Easter). Woodman’s stores also adhere to this pattern, as do the Outpost Natural Foods co-ops, although some of their sales run for two weeks-- and some run for an entire calendar month. Pick’n Save is also currently running a 77-day sale with some prices locked in until the end of the year.
National chain drug stores like CVS and Walgreen’s usually run their sales on a Sunday-through-Saturday cycle. And many area stores run two-to-four-day sales on occasion, in addition to their regular weekly sales.
Special bargains are normally available only for a limited time, although stores may offer rain checks if products are unavailable during a sale. Different stores offer rain checks for different periods of time; Piggly Wiggly usually requires you to use them within a week of issue, but Pick’n Save rain checks usually last for 30 days.
Paying attention to the sale dates on any circular you receive in the mail or pick up in one of the stores can make a big difference when it comes to taking advantage of special savings. Don't rely on what you've been used to, because-- as in the case of Piggly Wiggly-- the standard store sale dates can change.