Today, one of San Jose’s most popular indie-rock factions, Picture Atlantic, released the second video from their neoteric 2012 release, “Digital Tension.” The visual accompaniment to the sultry “Edgewood Road” could best be described as a multi-sensual study in aesthetics, complete with a heart-crushing narrative to complement PA’s musical vision.
The band’s promoter, bay area sound guru Zen Zenith, contacted friend and film director, Chelsea Christer, to take on the project. The two weren't strangers, as Christer had directed a music video (“Up, up, up”) for Zenith’s former band, Please Do Not Fight. The premise was simple enough: to extol the lush scenery of Northern California. Later, Zenith and Christer would storyboard a plot.
The viewer joins the narrative mid-stream, with a man dropping off an envelope at the front doorstep of a young woman, played by Alix Cuadra (The Proceedings, In the Forest of Darkness). The woman finds the envelope on her way out the door; she has planned a trek through an area wilderness. She stashes the envelope, and begins her journey. The consequent shots show the foray Northern California’s natural splendor, in a prolonged, meditative sequence. Once the woman reaches a cliff that peers over the coastline, she then opens the envelope. In it, she finds a lone plane ticket. The final shot is at the doorstep of the man who delivered the ticket. We see the same envelope with the phrase “return to sender” scribbled across it - the ticket, remains inside.
With much of the exposition left to the viewer’s imagination to sort, a romantic audience could only assume the worst.
Christer and Zenith achieve their goal, of purveying the beauty of Northern California, all the while folding in what one can only assume is a tale of unrequited love that strikes at the heart and the solar plexus with equal force, all to accompany the understated beauty of Picture Atlantic's "Edgewood Road." Ultimately, the video reminds the viewer that touch isn’t the only way to feel.
The video’s release precedes a major performance by the quartet, as they travel up to San Francisco’s Great American Music Hall to support the double album release of Rin Tin Tiger and French Cassettes this Saturday, Aug. 31st (click link for details). GAMH was just ranked as the 6th best venue for music in America by Rolling Stone magazine.
You can also catch Picture Atlantic at Zombie-o-rama (Starlight Cinemas; 577 S. Market Street, San Jose), tomorrow evening, Aug. 21st. PA's time-slot will start at 5:50 p.m.