Picture Atlantic has a bone to pick - particularly with the music industry. Their latest release, "Digital Tension," stands as an open rejection to the tepid, cookie-cutter, mass-culture machinations of the business. Members Nik Bartunek, Ryan Blair, Brian Graves and Daniel Martinez crusade against the normative, in favor of a local, independent, more emotionally authentic brand of rock music.`
Given that ethos, it stands to reason that PA would choose, what is arguably the most raw, edgy, angst-ridden track on "Digital Tension" as their first visual work from the release. "Twist" is just that; a 1 minute 55 second barrage of post-punk, rhythm-driven energy.
The band re-enlisted director Paul Aspuria of San Jose's Film Antics Independent Productions; a director who's worked with PA before, filming videos for 'Joust,' 'With One Clipped Wing,' 'Cassandra Castaway/Clytaemnestra,' and 'Guerilla.' However as lead singer, Nik Bartunek elaborates, this one was different:
"The Video shoot was really us hanging out and having fun. It was so much different than our last handful of shoots. We didn't have to act. We didn't have to stand in the hot sun. We didn't have to work on Zombie Makeup. It was us hanging out with our friend making a video."
The video, itself, is an equally energetic display as the track, with the camera engaging a series of quick cuts, each lasting no more than a few seconds. The dark, wood-paneling and blacked out windows convey a claustrophobic constriction. The band members are dressed in signature mod-style suits, as the camera cuts shift between the members, drums, vintage amplifiers (one of which reads the song's title, "Twist"), a vintage Fender P-bass, keyboards, and Bartunek's guitar witch has the phrase "Invest In Quality Music" scrawled across it. The shots seem to quicken with music's intensity, capturing the furious pace of the track.
The visual affectation of Aspuria's work is fast, driving and potent; a fitting realm for Picture Atlantic, as they make their points both musically and politically. Bartunek adds his thoughts on the final result.
"The finished product is great. We've done performance videos before, but this felt different honestly. It's so cut and dry, and relies on a totally different aesthetic as a video. In a way though, I think that is it's strength."
Be sure to catch Picture Atlantic as they tour California with Mountain View's Dogcatcher:
'THE LAST BANDS ON EARTH' California Tour
starring Picture Atlantic and Dogcatcher
02.07 San Francisco, CA @ Bottom Of The Hill w/ Cash Pony
02.08 Fresno, CA @ Kuppajoe w/ Sea of Sound and Indian School Rock
02.09 Davis, CA @ The Turtle House
02.15 Newark, CA @ Love at First Slice w/ Girl Named T
02.23 Hollywood, CA @ AMYPLYFi w/ Summer Leagues and Cat Who Will Eat Planets
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