Miami’s summer heated up with dozens of swimwear fashion shows hosted at hotels along Miami Beach. With more visitors and designers than ever, the 2015 Mercedes-Benz Fashion Week Swim exemplified Miami’s growing stature as a first rate city.
The central hotel was the Raleigh Hotel, which hosted the official shows of the sponsor Mercedes-Benz. The W Hotel South Beach hosted 30 swimwear designers in suites along the seventh floor, sponsored by Xtra Life Lycra. Visitors and wholesale buyers had the chance to see and touch the swimwear while discussing trends with the designers.
Cabana produced a lovely tented trade show for 75 swimwear designers outside the W Hotel. Luxury brand La Perla Swim wooed an exclusive set at Setai Hotel. This show rotated groups of four models onto a small platform where they remained mostly still with intermittent slow turns of the head and hip shifts. This alluring scene attracted a crowd along the Miami Beach boardwalk.
The SLS Hotel Miami and its Hyde Beach Club played host to Funkshion fashion shows as well as swank events for industry insiders. Models strutted a catwalk placed length-wise in the middle of the rectangular pool. During the day visitors enjoyed swimming and drinking with designers and models in town to promote their swimwear lines. Others took advantage of Salon Allure’s gift bags and took selfies for Gucci Sunglasses.
Local media and fashion companies got in on the act as well. Miami luxury lifestyle magazine Ocean Drive Magazine hosted a night party at the FDR at Delano Hotel as well as a daytime poolside event at Hyde Beach of SLS Miami Hotel. Fashion forward Miami Magazine sponsored the Splashion fashion show, which included Miami Dolphins cheerleaders working the runway and an appearance by Norwegian sensations Nico & Vinz. Miami Fashion Network’s mixer at Betsy Hotel allowed guests to mix with models from Brazilian Ellis Beachwear and beats from DJ Carsonicboom.
The events related to #mbfwswim in Miami Beach provided entertainment for fashion enthusiasts and business opportunities for swimwear designers. It was the perfect mix of business and pleasure.