Christmas came early for some Phoenix area animal rescues and shelters. On December 16, an 18-wheeler truck pulled up in front of the Dobson Pet Club retail store in Chandler, packed with pet food donations from Halo, Purely for Pets, the natural pet food company co-owned by Ellen DeGeneres.
For the grateful recipients, the food was desperately needed.
“This gift is a truly special one for us,” says Jodi Polanski, founder and executive director of Lost Our Home Pet Foundation in Tempe, which received nearly 2,000 pounds of pet food.
High Quality Donations Make a Difference
While shelters and rescues appreciate all donations, an influx of premium food like Halo offers unique benefits.
“Having such great quality food to feed our pets helps to maintain their immune system, which is so important in a shelter environment, and Halo food also makes their coats shiny, helping them show better to potential adopters,” Polanski adds.
More and more people who donate to shelters and rescues are recognizing that often the quality of the food they donate does matter. Shelters nationwide agree that good nutrition helps shelter pets look and feel their best, sometimes helping them find forever homes. In fact, in a survey of 85 shelter professionals, 71% said that better food quality “definitely helps” dogs and cats to get adopted.
Halo, Purely for Pets Teams up with 17-Year-Old
While the quality of the food donation is unique, the source of the donation is also unusual. The holiday kibble drop is part of a year round partnership between Halo, Purely for Pets and Freekibble.com, a site started by 17-year-old Oregon girl, Mimi Ausland, when she was just 11.
Visitors can go to the Freekibble.com to answer a daily pet-related trivia question. For every answer, right or wrong, the site donates 10 pieces of kibble to shelter pets.
Freekibble.com and Freekibblekat.com receive a combined 125,000 pet loving visitors each day, earning more than 1.5 million meals per year for shelter pets nationwide.
In 2010, Halo became Freekibble.com’s official pet food sponsor.
The Holiday Kibble Drop “Inspire Tour” is so named to honor the pets, their people and the organizations that work hard to “do good” for pets during the holidays…and year round.
Pet Club Dobson generously offered their location as a drop off point for the five shelters and rescues to come and retrieve their food. Arizona recipients include: The Maricopa County Animal Care & Control, Lost Our Home Pet Foundation, In the Arms of Angels, Pima Animal Care Center, and the Hermitage No-Kill Cat Shelter.
“Pet Club is proud to partner in this amazing program,” said Gina Ortiz, Senior Manager/Marketing & Events Director at Pet Club. “As a family-owned, Arizona-based company, we strongly believe in helping those in need in our community.”
Other retailers and organizations in Nashville, TN; Washington, DC: Raleigh, NC; Philadelphia, PA; Greenwich, CT; New York, NY; Phoenix, AZ; Las Vegas, NV; Los Angeles, CA; San Francisco, CA; Bend, OR have also hosted stops on the tour.
The “Inspire Tour” has inspired other Halo partners like GreaterGood.org and trucking company C.H. Robinson to help out as well. Throughout the tour, they’ve contributed resources and volunteers to stops throughout the country.
In addition, professional photographers who donate their time and talents to helping shelter pets through GreaterGood’s One Picture Saves a Life program are helping out as well. In Phoenix, pro photographer Tiffany Rosler took photos of the festive event.
"We are inspired by Halo's customers who not only care about their own pets, but care about the welfare of ALL pets,” said David Yaskulka, vice president of marketing communications for Halo. “Halo is proud to partner with Pet Club to reflect that same philosophy by supporting these exemplary Arizona shelters.”