In an effort to educate women on the importance of a professional bra fitting, Dillard’s brings us “Phoebe.” An animated character coined “the fiT girl,”™ Phoebe brings viewers into the fitting room to show them the bra fitting process with a Certified Fit specialist while encouraging a “bra makeover” once a year for all women.
Dillard’s Director of Lingerie, Sandra Palacio is the woman behind the character. "Lingerie is a woman's most personal purchase and we are driven by the philosophy that fitting a woman in a proper fitting bra wardrobe can change her life for the better,” she said.
Dillard’s invests in training all of their Regional Lingerie Managers and Certified Fit Specialists on all products and fit training. Every staff member is extremely knowledgeable so they can help women select the right style and fit for them.
Phoebe’s hit video titled, "The Art of Fitting,” is part of a campaign to promote a positive self-image and speak to women about making the most of their body type instead of striving for perfection. Future web-isodes will cover topics such as how to be fit properly if one side is larger than the other, the importance of proper fitting through pregnancy, weight gain or loss as well as shapewear solutions for common figure flaws.
I saw Bravo to Dillard’s for this effort. As a professional bra fitter myself, I know the importance of an in-person fitting. It’s so important for a woman to feel comfortable and wear the right undergarments for her shape, yet so many women don’t practice this. Throughout a woman’s life she tends to change shape at least a couple times whether it be weight gain or loss, pregnancy, aging, etc., so don’t wait - go see your local professional fit specialist today and get fitted for YOUR perfect bra.
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