(Philadelphia, PA) To say Yusuf Muhammad is a busy man is an understatement. I caught up with him at his Veteran Freshman/Red Bull Sound Select event Friday night and he began our interview by briefly mentioning that he was heading to DC the next day to do a music festival. Now some people may not readily know his name but, at age 27, Yusuf has accomplished more than persons twice his age. An engineer, photographer, filmmaker, and videographer by trade, the event curator has worked with BET News, and filmed music videos with artists such as Black Thought, Meek Mill and more.
Muhammad's company, Veteran Freshman, has held two capacity filled shows locally that were sponsored by Live Nation; and he’s worked with both independent and major artists, including Kendrick Lamar, Kelly Rowland, Brandy, Elle Varner, Miguel, Questlove, Nas, and Wale to name a few. He has also been named the Philadelphia Ambassador for the Atlanta based music & film festival A3C (All 3 Coasts), and is hosting a Philadelphia showcase at the event this October.
Born in Philadelphia, and raised in both Philly and New York, the event curator describes himself as a “Philly-Yorker.” I started our interview by asking what he preferred most about each city, to which he offered "New York is so big, there are a million of me. I tell people all the time I only stand out because I’m in Philly. Before the year is out I’ll be doing consistent shows (in New York). What I can’t live without there is its size. You can literally spend a week in one borough, and then another, and none of them feel the same. Philly is small and that makes it unique in its own way. Everybody kind of knows everybody here and that’s something that I like." To read more of the interview at MusicMoviesThoughts click here.
Muhammed is currently working on a New York City Live Nation event featuring rapper/actress Eve, to be held at the Gramercy Theatre this September. Details about this event are available at the official Live Nation website here.