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Philip Seymour Hoffman’s funeral was not a Valentino ad

Amy Adams didn’t expect to be part of a P.R. campaign when she attended the funeral for Philip Seymour Hoffman. According to a Feb. 10 report from E! News, the five-time Oscar nominee issued an response through her rep after a publicist for the designer’s company noted that she was photographed carrying a $3,275 Valentino handbag to her late co-star’s funeral services.

NEW YORK, NY - FEBRUARY 06: Amy Adams attends the wake for actor Philip Seymour Hoffman at the Frank E. Campbell Funeral Chapel on February 6, 2014 in New York City. Hoffman was found dead February 2 of an alleged drug overdose; he was found by a friend i
NEW YORK, NY - FEBRUARY 06: Amy Adams attends the wake for actor Philip Seymour Hoffman at the Frank E. Campbell Funeral Chapel on February 6, 2014 in New York City. Hoffman was found dead February 2 of an alleged drug overdose; he was found by a friend i
Photo by Dave Kotinsky/Getty Images

Adams's rep said the 39-year old actress, "is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling."

The New York Post's Page Six previously reported that Valentino rep Upasna Khosla sent a typo-filled email to journalists and bloggers with a photo from Hoffman’s wake, and the message: “We are pleased to announce Amy Adams carrying the Valentino Garavany [sic] Rockstud Duble [sic] bag from the Spring/Summer 2014 collection on Feb. 6 in New York.”

Mona Swanson, vice-president of communications for Valentino USA, later explained the company's insensitive press release, saying in a statement: “We sincerely regret releasing a photo to the media of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our P.R. efforts."

Adams was a close friend of the later actor, with whom she co-starred in 2009’s “Doubt” and 2012’s “The Master.”According to Us Weekly, the actress sobbed throughout a taping of “Inside the Actor’s Studio” last week, as host James Lipton asked her questions about working with Hoffman.