Pharrell's hat stole the show at the Grammys, and Smokey Bear couldn't be more pleased. The singer wore the big brown hat to the star-studded festivities on Jan. 26, 2014 and the Internet immediately went wild. However the best endorsement for Pharrell's hat came from Smokey Bear himself, according to TMZ.
To be more specific, it was Smokey Bear's representative who had nothing but kind words to say about the oversized chapeau, telling the website that Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago."
Arby's, whose logo features a similarly oversized hat, pitched in with their own comment, tweeting "Hey @Pharrell, can we have our hat back?" To which the singer cleverly replied, "Y'all tryna start a roast beef?"
That is not where the merriment on twitter ended. Multiple Twitter accounts have been created in less than 24 hours, all dedicated to the glory of Pharrell's hat. One account even boasts more than 16,000 followers already and keeps up a steady banter of wit and witticisms about the cap.