Pharrell is on top of the world this year. First, with his chart-topping hit "Happy", then with his perfume collaboration with Commes Des Garçons. Now, Pharrell is breaking into the shoe game with his new collection with Adidas.
The collaboration, between Adidas Originals and Bionic Yarn (a company that Pharrell has invested in), will create earth-conscious shoes out of recycled goods to create fashionable, yet withstanding fibers.
Working with an iconic brand like Adidas is such an incredible opportunity. From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn," said Pharrell.
Known for rocking Adidas fashion since he was a youth, Pharrell sees the brand as a timeless classic. He now joins the ranks of other designers like Raf Simons, Rick Owens and Yohji Yamamoto who all have collaborated with Adidas in the past.