Pharrell seems to be all over the place this year. First with his chart topping hit 'Happy', giving life to a vintage Vivienne Westwood hat, teaming up with Commes Des Garçons for a new perfume collaboration called 'Girl' (which also happens to be the title of his next album) and now Pharrell is collaborating with Adidas for collection to be out later this summer.
With Earth Day just a few weeks away, the announcement couldn't have come at a better time since the collection will be a line of earth friendly conscious gear. The collaboration will be between Adidas Originals and Bionic Yarn (a company that Pharrell is invested in) to make earth conscious materials out of recycled plastic bottles to create fashionable yet withstanding fibers.
“Working with an iconic brand like Adidas is such an incredible opportunity,” Pharrell said in a press release. “From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
According to Adidas, Pharrell is the perfect fit for the company with is pop culture icon status and inspiration.
Known for rocking Adidas fashion since he was a youth, Pharrell sees the Adidas brand as something that is a timeless classic and now he joins the ranks of other designers like Raf Simons, Rick Owens and Yohji Yamamoto who all have collaborated with Adidas in the past.
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