The Popeyes in Petworth serves the best meals with excellent customer service. The company that began as a small business in 1972 is now a 2000 restaurant chain all over the nation. Now the Popeyes Foundation, Inc, is helping to develop the next generation of food-zealot restaurateurs with its partnership to benefit the ProStart program.
The customer service at Popeyes is based on serving a complete family meal and serving it fast. But the key ingredient in Popeyes success is offering great customer service with a Louisiana charm that lets the customer know that Popeyes is pleased to have the customer in the business.
On a recent visit to the Popeyes on New Hampshire Avenue the lesson in customer service will always be remembered. The sales associate took the time to show the customer service reporter the proper way to return change. With a warm smile and a pleasant greeting, there is no question why customers return to Popeyes day after day.
The humble beginning of Popeyes also gives every small business prospect the hope that their small business can succeed. Popeyes answered the question of how important it is to choose the right name for a small business. What began as “Chicken on the Run” to very slow sales changed into Popeyes in 1972 to eventually reach 1 billion in sales by 1999. The name Popeyes does not refer to the cartoon character. The name is actually based on the character played by Gene Hackman in the 1971 film, The French Connection; Popeye Doyle.
The tradition of serving a family meal after church services is common in many American homes. Every Sunday after church Church’s Chicken was a staple for the Man of the Year in the Metze family until 1990. In 1992 the AFC Corporation purchased both Church’s Chicken and Popeyes. Those Sunday meals are still remembered.
The key to any small business that hopes to succeed is location, name recognition, and advertising. When the economy crashed in 2009 Popeyes created a campaign that gave American audiences a spokesperson that connected with the customers in a big way. The creation of the ad campaign with Annie was a major hit. Speaking to the audience in a manner which gave the sense that they were walking directly into her kitchen reminded audiences the way many beloved family members have prepared one of America’s favorite meals.
Popeyes in Petworth is located at the intersection of 5200 Georgia Avenue, NW, and 1200 Hamilton Street, NW. The beautifully, brightly, painted building presents a cheerful and pleasant atmosphere. Petworth Popeyes offers great customer service and delicious meals. For more information on Popeyes go to www.popeyes.com.
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