"The Biggest Loser" Host Alison Sweeney and Hill's® Science Diet® Launch the Million Pound Pledge to Help Cats and Dogs Shed Excess Pounds
Is your pet overweight? Be honest!
I say this because many years ago when I took my furry little love dog to the vet; he mentioned that he felt my dog was overweight. I reacted as if someone had just insulted me with one of the worst things you could possibly say. I was defensive and absolutely in denial. As I look back at my reaction it is actually funny now, but us pet guardians do get a little nuts or let’s say “sensitive”.
Did you know that one out of every two pets is overweight? That is unbelievable.
A staggering 54 percent of America's pet population is overweight and at risk for heart disease, diabetes and a shortened life expectancy.
While we are bombarded with information about the rise of human obesity in our country we are never made aware of the high percentage rate of overweight pets.
Hill's Pet Nutrition, partnered with Kelton Research to conduct a survey to better understand the cities where pets are in the most need of help. The survey revealed:
When it comes to the chubbiest pet city,our city Los Angeles ranks number one, according to the Chubby Pet Index. Rounding out the top five cities are Washington DC, Chicago, Minneapolis and San Francisco. For a full list of the top 20 cities visit www.PetFit.com
One has to ask how this human dis-ease is trickling down into our animal community.
Possibilities:
- You the pet guardian, we are the ones who make the food choices, we are the ones that buy the treats, we are the ones that fill the bowls and hand out the goodies. We are the ones who cannot say No. So we have to take the primary responsibility.
- The next possibility can be the Food and Treats you are choosing. Your pet may not be tolerating your choices, due to an undefined health challenge or perhaps they are portraying an allergic response.
- Perhaps you are not regulating the amount of food your pets is ingesting each day, also know as free feeding. This can really put on the pounds.
- Perhaps your pet is not getting enough physical activity, living a sedentary lifestyle, not allowing them to burn off the fat.
Like humans, animals are unique, they can have physical challenges and their weight problem needs to be determined and defined first by your Vet...no guess work is recommended.
Do not start a diet or exercise plan without having the facts and correct direction. You need to feel confident about your decisions, as remember your pets count on you.
A fun and educational campaign was launched today called the Million Pound Pledge .
Alison Sweeney, host of NBC’s “The Biggest Loser,” has teamed up with Hill’s Science Diet to launch the Million Pound Pledge – a national call-to-action for pet owners to help their cats and dogs lose weight and get back on track to living a healthy lifestyle.
You can visit www.PetFit.com to take the Million Pound Pledge and for a chance to win tickets to “The Biggest Loser” finale!
As part of the Million Pound Pledge, participating owners will gain access to a support system that includes:
Live video chat sessions on the Science Diet Face book page with Alison Sweeney to share pet weight loss stories (January 26 and March 20 – visit the Hill's Pet Nutrition Face book page for more details)
Cat and dog weight loss tips from Alison Sweeney
Interactive body condition scoring that shows the proper body shape of a cat or dog
Weight and treat comparisons that translate pet weight gain and feeding into human terms
Rebates for Hill's® Science Diet® and Hill's® Prescription Diet® weight management foods
And more
It will be your support group! Fido and FeFe will lick you for it!
Take a look , get involved, it’s time to get your pets in the best shape ever for 2012, their health and well being depend on you.
About Hill's Pet Nutrition Inc.
Manufacture Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill's® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. For more information about Hill's Pet Nutrition Inc., and Hill's Evidence-Based Clinical Nutrition™ visit HillsPet.com.
About Alison Sweeney
Alison Sweeney is hosting her 10th season of NBC's hit reality series "The Biggest Loser," host and executive producer of TV Guide Network's upcoming series "Hollywood Moms Night" (which premieres March 2012) and starring for her 19th year as the award-winning Sami Brady on NBC's hit daytime drama "Days of our Lives." Her latest book, The Mommy Diet, reveals the "diet" of nutrition, fitness and self-care that women can follow to look and feel fantastic – before and during pregnancy and after giving birth. Sweeney is on the Entertainment Council of Feeding America and is an Ambassador for Stand up To Cancer. She resides in Los Angeles.
Thank you Hill’s, Thank you Alison for caring and sharing
Some of the information provided by
cohn&wolfe| media specialist|
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