Just fresh off of the frenzy that occurred back in September following the launch of the 3.1 Phillip Lim designer collaboration with Target; Target has now announced that London-based designer, Peter Pilotto, will be the next scheduled designer collaboration to hit Target stores on February 9, 2014. The brand will feature many styles and selections perfect for spring 2014 with many items being priced below $60. Peter Pilotto and co-designer Christopher De Vos comment that,
By working with Target, we're able to broaden our reach and bring our design aesthetic to an entirely new audience. This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone.
The launch of numerous designer capsule collections over the years has proved successful for Target as the buzz over who will be the next slated designer continues to grow with each launch. (See: Pandemonium breaks out in Dallas over the 3.1 Phillip Lim Target Collection Target has worked with the likes of internationally acclaimed designers such as Isaac Mizrahi, Prabal Gurung and Phillip Lim to name a few. Trish Adams, the senior vice president of accessories and apparel for Target adds that,
Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that's completely universal in its appeal. This collaboration allows our guests to brighten their look at truly remarkable prices this spring.
Speaking of brightening one's look, the highly anticipated collection will feature hyper-real digital prints in striking blues, greens, warm reds and oranges. The collection will feature close to 70 pieces including dresses, skirts, accessories and most importantly swimwear. Prices will range for these items between $14.99 to $79.99 for apparel and swimwear and between $16.99 to $39.99 for accessories.
This award-winning brand worn by Hollywood celebrities such as Kerry Washington, Sienna Miller and Emma Watson is one that will cause more ruckus on its launch than any Black Friday mania that has or will occurr. So mark your calendars and begin preparations for your plan of attack for the day that this collection launches. It is highly predicted that most items will sell out in stores the day of the designer release.