In light of Jennifer Aniston’s so-called “bad reaction to that thing called a Brazilian”, Peter Coppola could not have asked for a more opportune moment to introduce his innovative hair smoothing system.
Peter Coppola separated from Keratin Complex to create a state-of-the-art hair smoothing system that is not only formaldehyde-free, but also aldehyde-free, and leaves the hair full-bodied and frizz-free for up to three months, longer with less frequent shampoos.
Jennifer Aniston’s new bob haircut was in part the result of a Brazilian gone wrong, which resurfaced the hair care controversy over the salon service. To be an educated consumer today you need to be aware of what these keratin treatments entail.
As has been previously reported, there are many reasons Jennifer Aniston suffered a negative reaction to the Brazilian, one that could have also included the use of extreme temps. Older versions of the Keratin Treatments and Brazilian Blowout require the use a very hot flat iron at 450 degrees to activate the product, which could lead to hair damage, especially on heavily highlighted hair, such as Aniston’s, if not used properly. Newer products on the market, for example, Peter Coppola Keratin Concept, require lower heat, which means better results color-treated hair.
Additionally, some of these dated versions contain preservatives that are classified by OSHA as toxic that could be too strong for some hair types and make the hair too weak to even hold a style. If proper precautions aren’t taken in the salon, negative health reactions (burning eyes, bronchial, lung and sinus discomfort) can occur with exposure to the carcinogenic component included among some of the ingredients.
As a result of these older versions of keratin treatments, you could end up with a haircut that you didn't want, which is what seems to be the case with Jennifer Aniston’s gorgeous locks. Note that these older treatments also use sheep’s wool in their formulas that could also result in a negative color effect on blondes.
Now is the perfect time for consumers and salon professionals to look into the new generation of safe, effective and moderate temperature services like the one offered with Peter Coppola Keratin Concept to create fabulous, healthy hair.
The Peter Coppola Keratin Concept Collection has been designed by one of the beauty industry’s most influential icons. Peter Coppola is the original creator of the keratin revolution and his new keratin treatment, Peter Coppola Keratin Concept Collection, is the latest advancement in safe hair smoothing that is formaldehyde and aldehyde-free.
The new Peter Coppola Keratin Concept hair smoothing treatment system includes a proprietary formula that combines ceramides, which provide anti-aging benefits with the hair smoothing properties of keratin. In addition to the Keratin Treatment, the Peter Coppola Keratin Concept Collection includes the Blondest Line, the Legacy Line, a Styling Collection and accessories.
Visit www.petercoppola.com for more information and look for future articles from the highly recommended product line here, which will include a product review, and a hands-on class with Peter Coppola educators.
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