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Perceptions of burger chains improve

William M. Dowd's photo
Upstate NY Restaurant Examiner

• From Nation's Restaurant News

NEW YORK, NY -- Whether it’s because consumers are “trading down” from casual dining or due to aggressive value promotions and advertising, quick-service burger restaurants have improved their standing in the eyes of customers in the past 12 months, according to a new study by BrandIndex.

The New York-based consumer perception research firm tracked several indicators of brand health from August 2008 to August 2009 for McDonald’s, Burger King, Wendy’s, Carl’s Jr. and Hardee’s.

All five chains logged steady improvements in their overall brand health scores, as determined by BrandIndex’s method of surveying 5,000 consumers every weekday from an online panel of more than 1 million people who have opted to participate.

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, Upstate NY Restaurant Examiner

William's years as a newspaper editor/writer and restaurant critic have been honored by the NYS Restaurant Association for evenhanded, informative work, which gives him the background to keep you in the loop about dining on all levels.

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