Ready to drink Starbucks, the little glass Frappuccino that could, pushed into the billion dollar mark along with Brisk Iced Tea by joint distribution and manufacturing partnerships with Starbucks and Unilever respectively.
The Diet Mountain Dew 20 ounce brand has also climbed the diet category, in all other convenience markets, to the number one selling 20 ounce, according to reports from Beverage World Magazine. The new combined total of billion dollars brands is now an impressive twenty two.
I interviewed a while back with Dunkin' Brands and thought aloud to my interviewer, why aren’t you competing in the ready to drink business? A billion dollar brand for Starbuck's seems like they actually are taking a chuck of business away from the Dunkin' Franchises in the East. Cool liquid coffee branded gold. There are at least a billion dollars in ready to drink cold coffee business out there, but who listens to a writer? Full disclosure, the job went to an internal candidate who doesn’t ask bold tasty questions.
Prepared by Ken Kansky of Zibiza.com
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