Pepsi is set to launch its capsule collection it coincides with 2014 global football campaign, the Pepsi 'Live for Now' capsule collection brings the best of art and football to life. The brand is set to bring together the artistry of football and fashion. Pepsi includes international stylists and designers for the project, including Original Penguin by Munsingwear, B & O Play, Gents, Goodlife, Del Toro and Shut.
The collection for "The Art of Football" campaign will include a series of paintings with football as the theme. The wearable capsule collection will showcase vibrant works of art by six street artists of international repute: professional doodler Hattie Stewart, the Argentine urban artist Jaz, illustrator and Brazilian street artist Ricardo AKN, Spanish visual artist Zosen, Dutch visual artist Merijn Hos and the Argentine street artist Ever.
"We were inspired by the link between the sport of football and the world of art – both places where passion leads to great acts of creativity," said Kristin Patrick,
The entire "Live for Now" capsule collection will be available online, pepsi.com/capsulecollection, Colette in Paris, five stores in the United States, Bloomingdale's new flagship in New York, and on various e-commerce sites.
The Original Penguin items will also be available at Liberty in London.