TM Pepsi's "Are You Fan Enough?" campaign will use live events and online experiences to discover the real football fans. Beginning in Baltimore, Pepsi's 10-stop mobile bus tour will encourage tailgaters to deliver a personal message to their favorite team, for the chance to be featured on stadium jumbo-trons during the game. For gaming fans, Pepsi MAX's new spot featuring NFL legend Barry Sanders invites fans to unlock a legendary player in the Ultimate Team mode in Madden NFL 25. The new spot is part of a sweepstakes, whereby fans enter for a chance to win the grand prize trip to Madden Bowl XX, which includes a meet and greet with a participating NFL player.
TM Pepsi has also teamed up with NY Giants WR Victor Cruz and Cincinnati Bengals QB Andy Dalton to create fun digital videos to get their fans pumped for the season. In addition, this year's NFL rookies will ask fans to show they are fan enough by voting for Rookie of the Week on NFL.com, sponsored by Pepsi NEXT. Diet Pepsi will ask female fans to flaunt their fandom for a chance to win prizes. Throughout the season, Pepsi is encouraging fans to enter for a chance to win tickets to NFL games, team merchandise, participate in special NFL moments and get involved by using the #FanEnough hashtag.
The good news,Ravens fans. If you missed the event at the Inner Harbor, you can travel to 2 other cities, Miami and a city not to be mentioned by name, and see the Ravens with the event.
The Fan Enough Experience Schedule
- 9.04 - 9.05 Baltimore Kick-off Event
- 9.08 Tampa Bay @ NY Jets
- 9.21 Denver @ NY Giants
- 9.22 Tampa Bay @ Patriots
- 9.29 Bengals @ Browns
- 10.06 Baltimore @ Dolphins
- 10.13 Washington @ Cowboys
- 10.20 Ravens @ Steelers
- 10.27 49ers @ Jaguars
- 11.03 Atlanta @ Panthers
Doritos have announced their Create Your Own Doritos Ad contest. Judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment -- chairman emeritus of Marvel Studios and creator of such Super Heroes as Iron Man(TM), Spider-Man(TM) and others -- will select five finalist ads. Two finalist ads will air during the Super Bowl broadcast -- one will be selected by worldwide consumer votes on www.doritos.com and the other by the Doritos brand. The creators of both winning ads will receive the opportunity to work on the set of "Marvel's The Avengers: Age of Ultron" and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000 (U.S.).
Snacking can be profitable.