The Pennsylvania Tourism Office has announced an exclusive deal with Foursquare that allows users to obtain the official “PA Groundhog Day 2012” badge on February 2, 2012. The badge features a likeness of Punxsutawney Phil, the world-famous weather-forecasting groundhog that resides in the Pennsylvania Wilds region.
"We invite Foursquare users worldwide to earn this special badge from visitPA, which has been updated for 2012," said Department of Community and Economic Development Secretary C. Alan Walker. "This is a one-day opportunity to earn a unique virtual badge as we all learn whether we may see an early spring."
Celebrated each February 2 in Punxsutawney, Jefferson County, Groundhog Day draws thousands of visitors and attracts global media coverage. According to folklore dating back to the 1800s, if Phil emerges in the early morning and sees his shadow, there will be six more weeks of winter. If he does not see his shadow, there will be an early spring.
Foursquare is a location-based, mobile platform that makes cities easier and more interesting to explore. By checking-in via mobile device, users can post their current locations, meet up with friends and provide travel recommendations and tips. To earn the exclusive “PA Groundhog Day 2012” badge, users can follow visitPA on Foursquare on February 2.
In 2010, Pennsylvania became the first state to partner with Foursquare by populating the network with more than 200 state tourism attractions and creating custom badges. Since the launch, visitPA has amassed nearly 93,000 followers and more than 67,800 users have unlocked a PA badge providing tips and recommendations for travel locations, allowing users to earn rewards and discounts using their mobile devices.
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