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Peloton Opens NYC Flagship Location in Chelsea


Peloton, the only at-home fitness solution for live and on-demand indoor cycling classes, opened it's doors this week at 140 West 23rd Street on May 1, 2014. The 8,000-square-foot space houses a full film production studio that will stream live cycling classes to Peloton owners around the globe.

The state-of-the-art, indoor cycling studio in New York’s Chelsea neighborhood boasts a fully functioning production studio by Walters-Storyk Design Group for the live-filming and distribution of indoor cycling classes to Peloton owners worldwide. The 60-bike cycling studio will offer up to 12 classes a day led by world-class instructors, including Peloton co-founder and indoor cycling pioneer Marion Roaman.

“Our flagship location is like nothing else in the world,” said Marion Roaman, co-founder of Peloton. “It incorporates a best-in-class cycling studio, a live television streaming facility, an ‘unparalleled in fitness’ lounge space, and a first-of-its-kind retail space that marries the best fitness equipment with high-fashion fitness apparel. It is truly something to experience.”

Pricing for classes ranges from $30 for a single ride to package deals including: $145 for 5 rides and $270 for 10 rides. Additionally, Peloton offers an annual membership for $500, which includes laundry service, concierge assistance for booking bikes, as well as Peloton cycling shoes and other benefits throughout the year.

With headquarters in New York City, Peloton has opened retail locations throughout the Tri-state area including Garden State Plaza and Short Hills Mall in New Jersey, and The Westchester Mall in White Plains, New York. The company has additional plans to open retail stores in East Hampton, Chicago, Los Angeles and other cities around the country in the coming months in which customers can learn more about and purchase Peloton bikes for their homes.

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