It would be hard to imagine an Easter basket without the familiar PEEPS bunnies. They are just as popular on break room tables, work stations or just carried along for a quick snack. Available in a variety of colors – orange, purple, green, blue, pink, and, of course, yellow – these seasonal treats have been made in Bethlehem, Pennsylvania since 1953 by the Just Born company.
But did you know that there are other variations of PEEPS available through the summer months?
Among these offerings are the PEEPS Sweet Lemonade Flavored Marshmallow Chicks, which will be available starting this month. And Just Born, Inc. has pledged that for each purchase, 10 percent of the sales will help support the commitment to donate up to $100,000 per year to Alex’s Lemonade Stand Foundation to fight childhood cancer.
The American Cancer Society recently released their “Cancer Facts & Figures” report for 2014. The report indicated that “an estimated 10,450 new cancer cases and 1,350 cancer deaths are expected to occur among children (ages 0-14) in 2014. The corresponding figures among adolescents (ages 15-19) are 5,330 new cases and 610 cancer deaths.”
This is an impressive commitment to help find a cure for childhood cancer. Alex's Lemonade Stand Foundation was started by the family Alexandra “Alex” Scott in Manchester, Connecticut. She was diagnosed with neuroblastoma, a type of childhood cancer, shortly before her first birthday. Her family set up lemonade stands to help raise money for research to help find a cure for this deadly disease.
News of these fund raising efforts spread around the world and the foundation was able to raise $1 million before Alex died at the tender age of 8 years old. The foundation continues to raise money for childhood cancer research in her name.
Other PEEPS treats will also be available through the summer months. These include Patriotic Vanilla Crème Flavored Marshmallow Chicks, Bubble Gum Flavored Marshmallow Chicks (that incidentally do not contain gum), and the new PEEPS S’mores Pop - One marshmallow chick nested on a milk chocolate covered graham cracker packaged on a stick. These PEEPS come in yellow, blue and green.
All of these PEEPS will be available nationwide through food, mass and candy retailers in the seasonal candy section.