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Pedestrian struck and killed by car on San Francisco's Sunset Boulevard

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A man was killed this morning when he was struck by a car traveling southbound on Sunset Boulevard at the intersection of Yorba Street in San Francisco.

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According to San Francisco Police Department spokesman Officer Albie Esparza, the adult male was crossing the boulevard just before 11:00 a.m. this morning when he was struck by an older-model Toyota Corolla and embedded into its windshield.

The man’s identity is not available at this time. The boulevard is one of the main north-south traffic corridors on the west side of San Francisco.

Three women were in the car and at least one of them was taken to the hospital, although none of them had life-threatening injuries, according to police.

The car stopped about 40 yards down the road from the crosswalk. The crosswalk is clearly marked and there are flashing yellow beacons that can be activated by a pedestrian pushing a button on a street pole.

Esparza said the accident is still under investigation and at this time it is unclear if the victim was walking in the crosswalk or not when he was struck.

“Right now we’re interviewing witnesses and we’ll be interviewing the occupants of the vehicle to determine exactly what happened,” said Esparza. “It’s a tragedy regardless.”

Sunset Boulevard is known as one of the city's problem streets and pedestrian advocates say it is part of the 6 percent of San Francisco's streets that are responsible for 60 percent of pedestrian accidents.

In related news, KCBS news radio reported that a San Francisco transportation plan called Vision Zero has been given the green light from the city’s Municipal Transportation Agency board. It’s aimed at eliminating pedestrian and cyclist fatalities in the city within a decade.

San Francisco’s Executive Director of Transportation Ed Reiskin says they will use a “data-driven approach” to engineering and transit officials have worked with epidemiologists from the Department of Public Health, focusing on high-injury corridors and intersections in the city.

Reiskin said they have a strategic set of capital improvement projects that they have identified and a public outreach is being coordinated with the mayor’s office, plus they are working closely with the SFPD to coordinate efforts and target resources.

Vision Zero is seeking to implement at least two-dozen capital safety projects in the next two years at locations identified by the ‘WalkFirst’ project.

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