The Florida Department of Transportation publicized their “Alert Today Alive Tomorrow” campaign in Daytona Beach Friday. “Pedestrian safety is my highest priority,” FDOT Secretary Anath Prasad said. "“Alert Today Alive Tomorrow” is the educational message we are sharing with the public…that will make our state safer for pedestrians, bicyclists, and motorists.” FDOT spokesperson Steve Olson said the campaign arises as Daytona International Speedway officials expect over one hundred thousand visitors in town during events such as the DRIVE4COPD 300 race Saturday and the Daytona 500 Sunday.
Daytona International Speedway President Joie Chitwood added, “Safety is a priority for us all at Daytona International Speedway, both on and off the track. We are pleased to support the Florida Department of Transportation’s efforts in raising awareness for pedestrian and bicycle safety and encourage all those on our roadways to be alert and share the road.” The National Association for Stock Car Racing (NASCAR) also said it supports the FDOT’s “…commitment to roadway safety.”
The FDOT said Scott Lagasse, Jr., a Florida native, will be driving the #29 Alert Today Alive Tomorrow Toyota Camry in the DRIVE4COPD 300 race Saturday. The car displays photos promoting the case of Javier Laboy, a middle-school student killed after being hit as he legally crossed State Road 436 in Orlando last November.
The FDOT also offered the following tips for reducing pedestrian fatalities:
- Pedestrians: Always use the crosswalk and look both ways before crossing.
- Motorists: Stop before turning right on red and always yield to pedestrians.
- Bicyclists: Make yourself visible and always signal your intentions so drivers know what to expect.
- Everyone: Pay attention to the road, every trip, every time!
Click here to visit the Florida Department of Transportation website.
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