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PEAK joins “forces” with JFR

PEAK branding will be on all four of JFR's cars
PEAK branding will be on all four of JFR's cars
NHRA Media

John Force Racing and Old World Industries announced this weekend at the Circle K NHRA Winternationals that PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid will serve as a major associate sponsor on all four JFR race cars as part of a multi-year agreement, covering the Funny Cars of John Force, Courtney Force and Robert Hight and the Top Fuel dragster of Brittany Force.

“We are excited to add PEAK and BlueDEF to the John Force Racing team,” said John Force, 16-time NHRA Funny Car champion and CEO of John Force Racing, Inc. “We pride ourselves on treating all of our sponsors like family for more than three decades. Bringing PEAK and BlueDEF into the family will make us stronger in 2014 and for many years to come. We have had a lot of conversations about the future and I know this will be a great deal for everyone.”

PEAK, which is also involved in the NHRA Sportsman division as sponsor for many championship drivers, including Jay Payne, Duane Shields, Dan Fletcher and Sherman Adcock, has been actively involved in many facets of motorsports for more than 30 years. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid, and HERCULINER truck bed liner kits as official sponsors of the NHRA.

“We’re proud to expand our support of the NHRA and its fans through our new relationship with John Force Racing,” said Bryan Emrich, Chief Marketing Officer for Old World Industries. “Partnering with JFR, a respected organization with a history of success, was a natural fit for PEAK, BlueDEF and our family of automotive products. We’re looking forward to a longstanding, winning relationship together.”

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Quotes in this piece provided by Ketchum Sports & Entertainment.

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