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PCBC returns to San Francisco

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One of the best ways to stay on top of residential real estate market trends today is to attend the various conferences and trade shows. In a well produced show, key information is synthesized, validated and organized for you saving you time and money. From what you learn, you can make sure your apartment color schemes and amenity packages are competitive and current, your financing is competitive and well priced and your policies and procedures are in step with current legal requirements.

But it’s 2014. There are more conferences and trade shows to choose from then ever; so where do you go to spend your education dollars efficiently and effectively? One of the best events to attend is the annual PCBC real estate conference. This year’s conference is once again back in San Francisco (last year attendees had to travel to San Diego) during the week of June 23rd.

One of the great benefits of the PCBC conference is that you not only have access to education through great speakers sharing up-to-the minute information on trends and industry news, but you also have the conference trade show. Over 300 exhibitors bring their multi-family housing products to “a curated exhibit floor experience.”

Education events are broken down into key topics from Land & Capital, Multi-Family Trends Conference, the Vine conversation, the Sparks Conference and the by invitation only Leader to Leader event.

Interested in the process of for sale housing? Then the Sparks Conference is for you. There’s even a mini event Sales Boot Camp (separate event) if you’re wondering how the sales process works in today’s fast paced world of gadget technology. The Vine event, held on June 24th, will be a trending conversation of ideas. The Multi-Family Trends Conference, held on June 25th, is a more traditional hosted conference focused on for sale and for rent housing trends. The Land & Capital Conference, held two full days Wednesday and Thursday, June 25th and 26th, is a must attend event for anyone curious about housing development. As insightfully pointed out by PCBC, dirt and money are key life-blood ingredients, essential to the recipes of ”for sale” or “for rent” housing. If you are new to the real estate game, this event will provide you with a great overview of where financing is today. If you are a seasoned professional, you will likely see old business colleagues and meet some new contacts during the breaks. Finally, the peer to peer event is “[t]he Sixteenth Annual Leader-to-Leader Forum is an invitation-only, executive-level summit for our industry’s senior leadership—a peer-driven exchange of ideas at the highest levels.”

San Francisco real estate entrepreneurs are lucky this year as the conference is here at Moscone Center,
747 Howard Street, not in San Diego. If you are attending only one trade show or conference this year, I strongly encourage you to make it PCBC. There is no better value for your money. Great speakers, education, cutting edge information, and the opportunity to touch and feel new products without the cost of business travel. This is an event not to miss. Early-Bird registration is now available.

PCBC Description:

"PCBC is a gathering of America’s most prominent residential builders, developers, architects, building scientists, lenders, investors, marketers and product manufacturers. Although PCBC made its name as a homebuilding event, it now draws major builders of a wide range of housing forms—single-family, multifamily, mixed-use, seniors’ and resort development.

PCBC WEEK SCHEDULE
Monday, June 23: Leader-to-Leader Forum (by invitation only)
Tuesday, June 24: Leader-to-Leader Forum & The Vine Conference
Wednesday, June 25: PCBC Conferences and Exhibits
Thursday, June 26: PCBC Conferences and Exhibits

PCBC is open to anyone professionally involved in the building industry. This includes, but is not limited to: builders, developers, architects, remodelers, designers, contractors, dealers/distributors and suppliers/manufacturers. PCBC is not a public event."

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