As consumers are getting more plugged in at all times, music festivals have had adapt with the times to offer fans more than just stages full of music. Bonnaroo has always been one of the most forward thinking festivals in this regard, long utilizing social media outlets like Facebook and Instagram to build interest in the months leading up to the festival, as well as their proprietary mobile app. This year, they're partnering with e-payment giant PayPal to solve one of the biggest problems at a music festival- keeping enough cash on hand to pay for your merchandise. Fans will be able to use PayPal's mobile app to pay for, and get discounts at, some of Bonnaroo's vendors We caught up with PayPal's reps by e-mail today to get the details on this partnership.
Why is PayPal getting involved with music festivals?
At its heart, PayPal has always been a consumer company – one that was created to allow people to exchange money in more flexible ways. What better place to show how we are helping people simplify life than at a music festival, where so many of our pain points are as consumer are worrying about having enough cash, finding an ATM, carrying a big wallet or potentially losing your credit card? Why worry about how to pay for your favorite eats if you don’t have to? From Governors Ball to Bonnaroo to Outside Lands, we’re giving you more options because old-school payment methods no longer meet festival-goers’ needs.
What is PayPal doing at Bonnaroo this year?
PayPal is at Bonnaroo this year to make people’s lives easier. We’re helping festival-goers pay (and play) how, when and where they want. Consider this: three quarters of shoppers in any purchase situation abandon their purchase when the line gets too long. Additionally, 1 in 3 people aren’t able to make purchases because they don’t have the cash. We realize that these scenarios reign supreme at music festivals, so our goal is to make it easier for people to enjoy what matters most to them – whether it’s some good eats at Baconland or not missing their favorite musical act – with payment technologies that are flexible, convenient, secure and save time.
How does the PayPal app work and how is it creating an improved experience for festival goers?
The PayPal mobile app makes payments simple, seamless and fun, ensuring festival-goers don’t have to miss a minute of the action because our technology expedites the payment process. The app also eliminates the need to carry more than you need – with PayPal, you can do everything from one device – no more worries about carrying credit cards or cash (and potentially misplacing them at the festival!) Everything can be done straight from your phone!
What are some of the vendors offering deals for using PayPal?
When you download and pay through the PayPal mobile app you’ll be able to take advantage of deals at Bacon Land ($10 off) and the main Bonnaroo merch tent at Centeroo ($10 off a purchase of $50+). We’ll also be providing credit/debit acceptance through PayPal Here at the Broo’ers Festival.
What are the ‘PayPal pods’ on the camp grounds?
The ‘pods’ are actually a variety of PayPal-sponsored areas that allow festival-goers to enjoy Bonnaroo in unique ways. We’ll have four safari tents within the camp grounds focused on arts & crafts where you’ll be able to make feathered headbands and pick up a PayPal bandana. Additionally, there will be a Hammock Zone in five areas throughout the camp grounds for you to take a step back and relax. We’ll also have roaming face painters and a couple other surprises, so be sure to be on the lookout for what we have in store!
What is technology’s influence on music and simplifying people’s everyday lives?
As technology is driving new ways for us to shop, by blending online, mobile and in-store experiences, millions of people in the US regularly use PayPal to easily and securely make purchases. Smartphones have become an essential part of most people’s lives – nearly one in three people (29%) would choose a smartphone over a wallet if they could only bring one item when going out!
Bonnaroo 2014 will be held June 12-15 in Manchester, Tn. Featured artists include Elton John, Lionel Richie, Arctic Monkeys, and The Avett Brothers.