And the latest recommendation might send you straight to Amazon or Barnes & Noble.
"How do great ideas get turned into great businesses and why is it that many seemingly great ideas don't succeed?" PayAnywhere asks. "Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath, explores these conundrums and explains how to make ideas 'stickier,' like applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.'"
For more tips and helpful book recommendations, check out the PayAnywhere blog here.