Executives from the History Channel and Style Network announced today that the cable networks enjoyed their best first quarters ever, largely due to the continued success of Pawn Stars and Jerseylicious. The two networks are very diverse and attract a very different audience, yet they share the same success story for the first quarter of 2012.
Over on History, the network is lauded as the best non-sports network for the first quarter of 2012. It secured its best quarter ever in key demos during the 1st quarter of 2012, with key adults and total viewers. Leading the charge are Pawn Stars, American Pickers, and Swamp People, as well as Larry the Cable Guy and Ax Men. According to TV By the Numbers, History was the number one network on cable TV among men 25-54. Pawn Stars was the #1 non-sports series, drawing an audience of 5.8 million viewers.
Interesting Facts about Pawn Stars:
- One of the most valuable items at the Pawn Stars shop is a 2001 Super Bowl ring, valued at $60,000.
- Once Pawn Stars caught on, business boomed at the pawnshop. The store went from 12 to 38 employees and Rick Harris told the Las Vegas Sun, “Business is good, suffice it to say.”
- One of the oldest items in the Gold and Silver Pawn Shop is a Greek Didrachm that dates back to 325 B.C.
- The Harrisons are not especially fond of buying boats because of the “BOAT" theory, which refers to “Bust out another thousand.”
- The most expensive items ever sold at the pawnshop were four one-kilo gold bars, valued at $128,000.
- Chumley drives a Harley.
- Pawn Stars has no plans to include the Harrisons’ wives on the show.
- The experts on the show receive no payment from the Harrisons or Pawn Stars. Most live in Vegas.
- Corey Harrison has two brothers.
The Style Network:
The Style Network also marked its best first quarter in network history, up an impressive +26% among women 18-34 year-over-year in primetime, according to Nielsen. It’s currently the second most popular cable network among women and holds the title as the fastest growing women’s cable network. Style is now available in more than 78 million homes across America.
Style’s success is fueled by its popular original series Jerseylicious and Big Rich Texas. These Sunday night reality series delivered an impressive +110% increase in total viewers over the time period average a year ago. Jerseylicious, now in its fourth season, is enjoying its most watched season ever and the sophomore season of Big Rich Texas is up an impressive +36% among women18-49 from its season one average. The network continues to resonate with younger viewers, lowering its median age by four years to 38, year-over-year.
“Building on our momentum from last year, Style has once again delivered engaging original series that have resonated with our young, affluent and diverse audience,” said Salaam Coleman Smith, President of The Style Network. “We look forward to second quarter and the rest of 2012 with several new original offerings and the upcoming fifth season premiere of Giuliana & Bill on April 3.”
More about Jerseylicious:
When it premiered in March 2010, Jerseylicious attracted more than 300,000 viewers. That number tripled to 665,000 when season three premiered last year. The success of Jerseylicious is certain to continue in season four, which is currently airing on The Style Network. Jersey girl Tracy DiMarco recently teased during an exclusive Examiner.com interview that this season is crazier than ever as the cast grows up and faces new challenges, like an engagement and three pregnancy announcements.
New episodes of Pawn Stars air every Monday night at 10/9c on History. New episodes of Jerseylicious and Big Rich Texas air every Sunday night at 8/7c and 9/8C respectively on The Style Network.
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