Paula Deen, the controversial celebrity chef has lots to smile about these days. Paula Deen Ventures will be spiced up with $75 million to $100 million. According to the Wall Street Journal, this hefty bankroll will be provided by Najafi Cos which is out of Phoenix, Arizona.
Deen hopes such a deal will allow her to take more control and ownership in partnerships with retailers. In the past, Deen’s family placed a big part in helping to build and tear down the Paula Deen brand. It was Deen’s brother, Bubba Hiers’ coarse workplace behavior and her unwillingness to address it that caused a chain of reaction which led to the chipping away and crumbling of her empire.
The Food Network and Smithfield Foods and other major companies dropped her like a hot potato. Nevertheless, everyone is entitled to a second chance and time will tell what the future holds for Paula Deen.
Ah, the sweet taste of success, y’all.