Paul McCartney is trying something new, the UK Guardian reported July 16. He has released five deluxe versions of his solo albums digitally in the Apple Store as iPad apps that include the album's remastered music, plus the extra features from the deluxe releases, including artwork and rare video. The albums available are “Band on the Run,” "Ram," “McCartney,” “McCartney II” and “Wings Over America.”
Each costs $7.99. The price represents a huge discount from buying the physical sets.
The “Wings Over America” app includes the original 28-track album, the 75-minute documentary “Wings Over the World” and the bonus feature “Photographer's Pass,” David Fricke's photo book with new interviews and tour photography. It also has Linda McCartney's LOOK photographic journal of life on the road, a replica tour book with itineraries, the tour program, memorabilia and lyrics and “Ocean View,” the book of drawings by Humphrey Ocean.
The “Band on the Run” app has the album, six behind-the-scenes videos, an interview with McCartney, photos by Linda McCartney and Clive Arrowsmith, full album and single artwork and the making of the album. “McCartney” features eight video clips including “Suicide” and “Hot As Sun,” rare photos of Paul and Linda McCartney, a McCartney interview and the history of the making of the album.
“Ram” has the album, five video clips with a new documentary narrated by McCartney and a McCartney interview, previously unpublished photos by Linda McCartney and “the small book of sheep” and the history of the making of the album. “McCartney II” features the remastered album, eight video clips including rehearsal footage for “Coming Up,” a McCartney interview, unpublished photos by Linda McCartney and a history of the album.
McCartney isn't the first artist to do albums as apps. According to the Guardian, Bjork, Lady Gaga, Jay-Z and Snoop Lion have also gone the same route.