Yesterday Fashion-tech start-up Hukkster.com and legendary Style Icon, Patricia Field, commandeered the Josie Robertson Plaza at Lincoln Center in New York City today for a series of pop-up fashion presentations, in partnership with Lincoln Center and IMG, bringing affordable and accessible fashion to New York Fashion Week for the first time. The presentations, all styled by Field with her signature flair, included clothing from top Hukkster retail partners like Topshop, my-wardrobe.com, C.Wonder, Forever21, Cole Haan and many more.
During each spectacle, Pat worked with the Hukkster Founders, Katie Finnegan and Erica Bell, to do a live style where they literally removed at least 30% of the model’s looks to represent Hukkster’s core proposition that Hukkster can save you 30% or more and cuts the dirty work out of shopping. Crowds gathered to cheer on the cutting and even Joan Rivers stopped by for a few minutes!
The activation also marked the continued intersection of the fashion and technology worlds, bringing what Hukkster does online to life for the first time. All of the looks that were styled by Field all now available on Hukkster.com so you can easily find the pieces you liked from the presentation and hukk them for yourself! http://www.hukkster.com/tastemakers/grand-finale/