Everyone is well-aware of the fact that healthcare costs are mind-boggling right now. Most Americans would agree that it sure would be nice to have a company devoted to lowering these costs on the healthcare side so that savings could be passed on to patients, but that is not the only issue currently plaguing healthcare. In today’s technologically advanced society, patients need technologically advanced ways to communicate with a doctor. It would be doubly nice if the cost lowering company could also help you stay in contact with your doctor.
Since March 2009 one company has been focusing on both—Patient Conversations Media. Patient Conversation Media's [main] mission is to empower doctors and patients to reduce healthcare delivery costs by 5%. But, this is not the only goal. As CEO Donald Hacket says “Patients must be privately connected to their health providers at anytime, and from any communicating device." Patient Conversation Media reaches for both goals simultaneously through the use of a media cloud. This cloud has a very positive impact on how medical service is advertised. But, from a patient’s perspective, the most impressive feature of the media cloud is how it enables better doctor-patient communications. I will address all three of these subjects below, and in so doing, demonstrate how Patient Conversation Media is out to improve healthcare.
“Patient Conversation Media enable[s] healthcare providers to increase revenues and decrease costs, by deploying innovative technology solutions” through the use of a cloud system that is known as eHealth 3.0. This cloud provides many applications, otherwise known as “apps[, that] spark constructive collaboration among all health care decision makers”, effectively providing “low-cost operator advantages”—a savings that providers can then pass on to patients. The cloud’s “digital media solutions [also] attract engaged consumer audiences, increase patient satisfaction, and empower better coordination of care.” In addition to this cloud Patient Conversation Media also operates a network of 1-800-Health-Brands hotlines including 1-800-Oncologist and 1-800-Therapist. The hotlines try to accomplish the same two goals, but the media cloud works alone to lower costs at the end of the line and makes communication between doctor and patient better and easier.
One of the features of the eHealth 3.0 cloud is that it offers “the most cost-effective prospective-patient advertising service[,] Pay-Per-Conversation advertising[, which] enables health advertisers to easily manage their new patient campaigns and effectively measure advertising ROI[(rate of interest)]”. Using the various forms of media whose use the cloud enables advertisers can create campaigns that end up reaching audiences who are already interested in what is being advertised.
But, to a patient the most impressive feature of the media cloud is how it allows a patient to easily communicate with his or her doctor. “The Patient Conversation portfolio of digital publishing and appointment service brands empowers more effective communication between patients and providers by delivering personalized education and appointment management solutions.” In addition the media cloud puts medical information at the patient’s fingertips through “dailyRx.com, a leading health news site[, and] RxWiki.com, the first medication encyclopedia written for consumers by” healthcare professionals.
The eHealth 3.0 cloud, which was developed as recently as 2009 by Patient Conversation Media, seems like a miracle worker. It not only works to lower healthcare costs, it works to improve doctor-patient communications.