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Party with the iconic red 'R' as it lights up above the former Rainier Brewery

The Rainier 'R' tours Seattle neighborhoods on a flatbed truck
Photo courtesy Rainier Beer

Following a successful six-neighborhood tour of Seattle on October 22, Rainier Beer's iconic red R is ready to take its place atop The Old Rainier Brewery complex. A public celebration is planned for Thursday, October 24 from 4-9 PM. All ages are welcome.

The official illumination ceremony beings at 6:30 PM, with Seattle Mayor Mike McGinn scheduled to cut the ceremonial ribbon (or open a ceremonial beer?) during the hoisting of the R by crane to the top of the building. Western Neon fabricated the 12-foot replica of the neon sign, and a time-lapse video of R's construction will be shown during the ceremony. It includes commentary from such notables as Seattle's "Queen of Clubs" Linda Derschang; restaurateur Renee Erickson; and King County Executive Dow Constantine.

There will be plenty of opportunities to take photos of the R sign, those pesky Grazing Rainiers and a branded Rainier Harley-Davidson motorcycle. And since it's all about the big red R, Rainier Beer is inviting partygoers 21+ to enjoy $3 Rainiers in the beer garden, with all proceeds going to Seattle's Museum of History & Industry (MOHAI) and the Benevolent Guild of Seattle. Additional all-ages party activities include a DJ, rock climbing wall, muralist in action and a photo booth.

The party is open to the public, and there's no charge. Following the illumination of the R, a number of neighborhood Georgetown bars will be hosting after-parties with live entertainment from 9 PM to 2AM. Rainier Beer is providing a free shuttle service between Safeco Field's parking lot and the Old Rainier Brewery starting at 3:45 PM and running through 9:45 PM. Shuttle service will also be provided between the party and Georgetown beginning at 8 PM. During the course of the evening, 100 $10 Uber car service vouchers will be provided. The Old Rainier Brewery is located at 3100 Airport Way South.

Rainier R Time-Lapse Video - Follow the new Rainier R on a time-lapse trip through Seattle neighborhoods. Click on to see the video via The Seattle Times.

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