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Party this weekend in the Hamptons with Baxter of California

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Everyone knows that chic celebrities, A-listers and other elite go to the Hamptons on the weekend in summer. It's one big party! And now you are invited to travel there and party too! Here's the 411:

WHO: Grooming generations of gentlemen for nearly 50 years, Baxter of California, the iconic men’s grooming line, brings their California-cool vibe to the East Coast this summer with a Baxter Finley Pop Up Barber & Shop at the Surf Lodge Montauk. Created in 1965 by Baxter Finley, Baxter of California has paved the way for gentlemen's grooming combining science and nature to achieve optimal results with products tailored to men’s needs.

WHAT: Baxter of California brings the West Coast to the East Coast with a pop up of their flagship West Hollywood Baxter Finley Barber & Shop at the legendary Surf Lodge Montauk. Celebrating summer, Baxter will take over the Surf Lodge lobby for a weekend of fun including:

• Complimentary hair/beard touch-ups at the Baxter Finley Pop-Up Barber Shop

• Loads of complimentary product samples + the release of a limited-edition Montauk soap

• Evening concerts by the Temples (8/9) & Donavon Frankenreiter (8/10)

• Social photo booth

WHERE: The Surf Lodge Lobby, 183 Edgemere St, Montauk, NY 11954

WHEN: Friday August 8, 2014 (2:00-6:00pm), Saturday & Sunday August 9 & 10 (12:00-7:00pm)

WHY: In addition to complimentary grooming services and samples, guests will have the opportunity to receive gratis drinks at the bar, take pics in the Baxter of California social media friendly photo booth, shop the Baxter of California retail shop and sip on “The Baxter,” a signature drink offered at The Surf Lodge Bar. Don’t forget to stay for the evening as Surf Lodge hosts concerts by the Temples (8/9) and Donavon Frankenreiter (8/10)!

SURFBOARD SWEEPS: For the surfer aficionados near and far, Baxter of California is also kicking off an exciting sweepstakes (8/5-8/18) for the chance to win a custom 7’5 Flat Tracker surfboard hand shaped by Chris Christenson of Christenson Surfboards (ARV $1,700) plus more than $400 worth of Baxter of California products! Follow @baxterofca and visit Baxter of California on Facebook for all details.

GET SOCIAL: Follow the brand as they head East for the weekend!

@BaxterofCa, #BaxterWeekend,

https://www.facebook.com/BaxterOfCalifornia, www.baxterofcalifornia.com

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