Skip to main content
  1. News
  2. Business & Finance
  3. Small Business

Partner with a bigger brand as a small business

See also

If you are a fan of Shark Tank on ABC, the thought of partnering with someone with large profiles can be daunting. But, published today on Inc.com, Christina DesMarais shares about how small businesses can partner with bigger brands is easier than you might think.

The groundwork is much, but rewards amazing. Relationship building and the ability to have prototypes and models and all your numbers as a small business is important when working with or shmoozing with bigger brands. Do your research on the bigger brand as well because you want to be sure what your business offers matches what the bigger brand needs.

There seems to be a large push for networking and social media to start getting the attention of the bigger brand. Some might find LinkedIn to be useful. Be careful not to spam these bigger brands, though. Sending the bigger brand some useful tips and articles that the bigger brand might find useful is a great start.

Working with bigger brands may take time; be prepared for that. Not every partnership is going to be a quick deal as it appears on Shark Tank. Although, the show has great opportunities to show what bigger brands ask and are looking for. When bigger brands abruptly turn you down, don't get discouraged and don't give up. Keep your head up and keep working towards mastering your pitch and your relationships.

Check out Ms DesMarais' full article here.

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con