“In the last 60 days there has been more video uploaded to YouTube then was produced by all three major networks in their first 60 years of existence,” notes Anatoly Nirshberg, founder of Paradigm NEXT, Inc.
“In today’s age of social media people are being bombarded with information at a pace that has never been seen in the history of marketing. As such, a marketer has a much shorter time frame in which to capture the customers’ attention and deliver a worthwhile message that will be both compelling and memorable.”
Perhaps that’s why Nirshberg’s digital agency specializing in integrated marketing and social media strategy, has added video production to its services.
“David Ogilvy, known as The King of Madison Avenue, is regarded as the world-renowned master of advertising. One of his basic premises of advertising at the time was displaying an oversized image with a short tagline that would capture the readers’ imagination,” explains Nirshberg. “Following in his footsteps the phrase ‘A picture tells a thousand words’ opens up a whole new world for motion graphics. If a picture can tell a thousand words, than a video is the ‘Russian Novel’ in 30 seconds or less.”
Using the skills of a writer, director, videographer, sound technician, editor, animator, and voiceover talent, these ‘novels’ are created in-house at ParadigmNEXT and uploaded onto websites to enhance branding for clients such as LynxIT, which requested full-motion graphics and 3D animation.
“ParadigmNEXT provides everything from commercial video production to motion graphics to 3D animation,” confirms Nirshberg. “We specialize in using motion graphics to build and deliver a brand message in 90 seconds or less in a captivating and memorable medium. Furthermore we handle the full decimation and distribution of the motion graphic to take full advantage of the SEO [search engine optimization] benefits of using videos as part of branding.”
Michael Stadler, senior graphic designer at Paradigm NEXT echos this sentiment, saying, “Motion is key to grab the attention of a user. It is only natural to see the integration of motion into websites.”
In addition, ParadigmNEXT is always looking for fresh ways in which to launch new programs, products and apps with integrated messaging to generate awareness and build momentum for their clients.
“As technology is starting to catch up with biggest of dreamers,” observes Stadler, “we will see more and more video integrated into the online presence, enhancing the users experience.”