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Pantone Inc.'s color of the year for 2014-Radiant Orchid

Pantone 2014 Radiant Orchid
Pantone 2014 Radiant Orchid

Orchid is a wonderful color. The purple hue is Pantone Inc.'s color of the year for 2014.
Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it's not the red that would have been a more obvious choice. “It's a little different, it's a little off the beaten path, and it's not a primary color,” she explains. “It's an invitation to innovation. The purple family offers (an) opportunity to do creative things.”
And, she said, that's what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven't tried before.”
Pantone officially sets color standards for commercial use by design industries. Eiseman expects people will love it because it's a flattering color for many skin tones and complementary neutral colors. “This is an opportunity to look at what you've already got in your closet and add to it!
The runways and red carpet have already had a few orchid moments, and Eiseman notes that even menswear has seen hints of it, with Salvatore Ferragamo and Ermengildo Zegna incorporating it into ties and trims.
Pantone's pick for color of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.