In “Instructions Not Included,” which is now playing at movie theaters throughout the Valley, Derbez plays a man whose life as Acapulco’s resident playboy comes to a screeching halt when a former fling leaves a baby on his doorstep and takes off without a trace. However, after spending 6 years establishing himself as an unlikely father figure, he finds himself in danger of losing his daughter - and his best friend.
Listen to “Breakthrough Entertainment” and Phoenix Movie Examiner's full interview with Allen by clicking on the image in the upper left-hand corner of this article. The following is an excerpt from the interview in which the COO discusses why he thinks that “Instructions Not Included” has been such a box office success - grossing more than $20.3 million during its first 10 days in theaters.
“I think that the first thing that really got people to go to the theaters was our star Eugenio Derbez. A lot of people know him in the Latino community because he has been making hit shows for the last 10 years for the Univision audience. He has built up quite a following so right away the film was selling out just because of his recognition and all the great marketing that was done to bring about awareness for the movie.
“But then I think that word-of-mouth really started to kick in. All weekend the movie was selling out at pretty much every theater that we released the film in. I think that the lesson that we hope people will take away from the film is just the importance of family. One of the things that I think really works for the film is that it touches on universal themes.
“It is really about the love that a father has for his child and the length that that father will go to provide for that child and to make sure that that child feels his love. I think that that is an important universal lesson that everybody can understand and everybody can relate to. And that is what I think is resonating with audiences - and not just a certain type of audience. It is audiences across different spectrums. I think that message is certainly resonating.” - Edward Allen